In our factory we make lipstick.
In our advertising we sell hope.
~ Peter Nivio Zarlenga
How true that is and even to this day. A little touch of lipstick can lift a woman's spirit, I know it does mine. History tells us it has been lifting spirits for quite some time now. Women in the Indus Valley Civilization (3300-1300 BCE) applied lipstick to their lips for face decoration, according to Wikipedia.
The old story goes that Cleopartra had a lipstick made from crushed carmine beetles which gave her a deep red pigment and used ants for a base.
During the 40s, the popularity of lipstick increased due to the motion picture business. Speaking of business, lipstick sales tend to rise during economic downturns, leading to the term "Lipstick Effect."
Yesterday I wrote of nail polish, today lipstick for many of the same reasons. Once again there're all those colors from which to chose to brighten my face and my day!